Sprint Nextel Corp. is sponsoring college classes and graduate-level research to get help with their online marketing from the young and hyperconnected. Sprint provided students in an online marketing class at Emerson College with 10 smartphones with unlimited wireless access. In exchange, students blogged, tweeted, produced YouTube videos and posted Facebook updates about the launch of Sprint's 4G network in Boston.
This is an interestin approach. Obviously the two front runner phone network companies are AT&T and Verizon. Does Sprint have a chance to grow and expand using the social networking media? To my knowledge, AT&T and Verizon have not already done this, and considering how addicted people are to things like Facebook and Twitter, Sprint may have the right idea!
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