Ford's Sync is an infotainment system based on Microsoft Corp. software that pairs with a driver's Bluetooth phone. Sync initially was designed to control music devices and cell phones.
Mark Fields, Ford's President, speaking at the Automotive News World Congress, said Ford plans to develop more entertainment, infotainment, navigation, cell phone connectivity, and Wi-Fi technologies for its
car and light-truck lineup. Fields said 46 percent of Sync owners want Wi-Fi in their next vehicle.
Navigation remains the most desired in-vehicle technology among consumers, he said, followed by the ability to integrate a cell phone in the car for hands-free communication.
Ford will hire 750 salaried engineers, software architecture designers, and other technology experts this year as part of its effort to bring new vehicles and new technology to market. The company sees wider profits and a chance to attract more 18- to 24-year-old consumers by offering more in-vehicle technology. Fields says, "
These people are game-changers, addressing a whole new generation of consumer needs and desires".
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