Samsung Electronics wants to become the biggest U.S. large-household-appliance brand by making refrigerators smarter. Samsung and LG Electronics aim to carry over their leadership in products such as cell phones, TVs, and personal computers into the development of household items that can be remotely turned on and off, connect with repair staff, display recipes, or play music. Smart appliances will completely replace traditional machines by 2020.
Right now Whirlpool has 41.5 percent of U.S. appliance sales, while Samsung holds less than 1 percent of the market and LG has 8.7 percent. Samsung's U.S. appliance sales have jumped sixfold in the past four years, making it one of the fastest-growing brands in that market, Senior Vice-President James Politeski says. One new refrigerator features separate temperature and humidity settings for different compartments. "Our goal is to be the No. 1 appliance brand in the U.S.," Politeski says.
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